WHERE: Lexington, Mass. plus more...
WHAT: ELEMENT HOTELS
WHY: Because Business Travelers need to feel at home, even when they are away from home.
Business Travelers who are on long-term assignments and who need temporary (weekly, monthly) housing which will be their home away from home will be happy with the news that...
Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) has spawned another hotel brand. ELEMENT, Starwood's first extended-stay hotel brand will open its first hotel in Lexington, Mass. by late 2007. 150 locations in the US and 500 worldwide are also in the plans.
"ELEMENT is inspired by the Westin hotel brand. Guests will sleep in the famed Heavenly Bed(R) and experience the large, state-of-the art fitness facilities for which the brand is well known. Westin was the first hotel chain to go smoke-free in North America, and every ELEMENT hotel will open smoke-free as well. Other touches will remind guests of Westin, from the signature scent in ELEMENT lobbies to the renewing touches spread throughout the hotel."
ELEMENT is planning to target locations like urban centers, corporate business parks and airports, among others. It will compete for the attention of Business Travelers with Marriot's Residence Inn and Hilton's Homewood Suites.With hotels vying for business travelers' attention, facilities will not only become better, prices will also become more competitive. Don't you just love competition?
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