What do you expect from Loyalty Programs? Incentives in the form of discounts, freebies and special treatment, among others.
Most of us accummulate points earned from our membership to these loyalty programs. These points translate to -- in the case of hotels -- free night stays, upgrades or some other perks which we can avail of from partner loyalty programs
Preferred Hotels has launched New Guest Recognition Program. It's quite similar except that members of the I Prefer Global Guest Benefit Program do not earn points nor get free nights. Instead, members are immediately given on-property perks such as free high-speed Internet access, priority early check-in and late check-out and room upgrades. Members are also given access to members-only site access and special offers.
They are still in the introductory period so there is no membership fee... yet. Best to join now, don't you think?
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