Brandweek Magazine has just awarded Expedia its Customer Loyalty Program Award for Travel.
Brandweek, provider of news and insights concerning brands and marketing, has teamed up with Brand Keys to create the Brandweek Customer Loyalty Awards.
"The Index provides leading-indicator assessments that probe customers' relationships with 238 brands in 35 categories, and identifies the drivers that bond customers with these brands.
Sixteen thousand consumers were surveyed at the beginning of the year and asked to identify brands they used most, and tell what they expected of those brands and what those brands actually delivered."
And according to Expedia, this is because their business is based on relationships wherein travellers are taken care of. "We take care of them during hurricanes, we find them the last seat on the plane, we help them plan their dream vacations. This award highlights that commitment by showing that Expedia customers are loyal and trust the brand."
Now, would you be using Expedia next?!
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